One student, one mentor, building an online store step by step: researching products that sell, opening a store on Shopee, Tokopedia, or TikTok Shop, photographing products, optimizing listings, to running ads and fulfilling orders. Learn by practicing on your own store, anywhere, online.

An e-commerce course is private one-on-one guidance to learn online selling in a structured way: from finding products that sell, opening and arranging a store on marketplaces like Shopee, Tokopedia, and TikTok Shop, photographing products, optimizing listings so they appear in search, to running ads and managing orders. The goal is simple: to have an online store that truly runs and earns. Material is tailored to your goal, whether starting from scratch, building a side income, or bringing an existing business online. Mentors are practitioners and graduates of Management, Economics, and Visual Communication Design, starting from Rp 100,000 per session.
Whatever the format, the curriculum takes you from a selling idea to a running store.
Learn via Zoom with screen sharing, practicing store setup directly with your mentor.
A mentor comes to your home for direct guidance in selected cities.
Learn with 2-3 peers or family members, sharing store ideas and case studies.
Four progressive stages, from understanding online selling basics to growing a store with ads and data.
Understanding how marketplaces work, product types, and selling models. The foundation that makes later decisions feel logical.
Subjects:
Focus Areas:
Arranging the storefront, photographing products, and writing listings that attract and are easy for buyers to find.
Subjects:
Focus Areas:
Bringing visits and sales through marketplace ads, campaigns, content, and live shopping.
Subjects:
Focus Areas:
Managing stock and orders, maintaining reviews and service, then reading data to grow the store.
Subjects:
Focus Areas:
Five pillars built step by step, from product research to store growth.
Mentors adjust the emphasis to your goals. Beginners focus on product research and opening a store, small business owners on optimization and ads, and those already running focus on scale and operations.
Finding products that sell and choosing a selling model that fits your capital.
Opening and arranging a marketplace store so it looks tidy and professional.
Photographing products and writing listings that are attractive and easy to find.
Bringing buyers in through ads, campaigns, content, and live shopping.
Managing orders, serving customers, and reading data to grow.
Wanting income from home by selling online while still caring for the family.
Recommended:
Employees who want to build side income from an online store without disrupting their main job.
Recommended:
Students or beginners who want to learn online business from scratch with limited capital.
Recommended:
Owners with an offline business who want to bring their products to marketplaces and online.
Recommended:
Every selling place has a different character, cost, and buyer. Understanding these six channels helps you choose the one that best fits your product and capital, beyond simply following the crowd.
Indonesia's busiest marketplace
The market with the largest traffic and the most complete features, from free shipping and ads to live shopping.
Best for: Beginners and mass-market products chasing big traffic.
Cost overview: Commission and service fee per transaction.
A local marketplace with a mature ecosystem
An established market integrated with the GoTo ecosystem, known to be strong for local brands and loyal buyers.
Best for: Local brands and products with healthy margins.
Cost overview: Commission varies by product category.
Selling through content and live
A selling place fused with content and live, with fast growth and spontaneous purchases.
Best for: Visual products and sellers strong at making content.
Cost overview: Commission plus content promotion costs.
A marketplace with regional reach
A market with Southeast Asia reach and periodic big campaigns, strong in electronics and brands.
Best for: Electronics and brands aiming to reach across countries.
Cost overview: Commission and service fees per category.
Selling through social media and chat
The selling place closest to customers, startable from scratch without a marketplace and without platform commission.
Best for: Niche, custom products and small startups with little capital.
Cost overview: Free, but requires time to reply chats and build an audience.
An independent store with full control
Your own store giving full control over brand and customer data, ideal once a business has loyal buyers.
Best for: Brands that already have customers and want to escape commissions.
Cost overview: Domain, hosting, or platform fees such as Shopify.
Beginners should focus on one or two channels first until they understand the pattern, then expand. Forcing sales across every place at once just overwhelms operations. In the consultation, mentors help choose the first channel that best fits your product and available time.
Building an online store is not about uploading products and hoping they sell. It moves through five sequential stages, from finding a product to a stable store. Mentors guide you at every stage with practice on your own store.
Finding what sells and where to get it
Stage outcome: Have a product with clear demand and a sure source.
Preparing a tidy, trusted store
Stage outcome: A store ready with a tidy, professional look.
Making products attractive and easy to find
Stage outcome: Listings that appear in search and tempt clicks.
Bringing buyers to your store
Stage outcome: Store visits rise and the first sales begin to flow.
Keeping the store running and buyers returning
Stage outcome: A store running steadily with customers who buy again.
Many beginners give up by trying to do everything overnight. We walk through stage by stage, making sure one foundation is solid before moving on. That way progress feels real and the store grows on a strong base.
The mistakes we see most often, and how mentors train students to avoid them.
Why it happens
Beginners are tempted to sell what they personally like, which the market may not be looking for, so the store is quiet from the start.
How we fix it
Mentors instill the habit of researching demand and competitors first, so the products sold genuinely have buyers.
Why it happens
On marketplaces, buyers judge by photos and descriptions. Blurry photos and lazy titles make products sink and rarely get clicked.
How we fix it
We train students to photograph products attractively with a phone and write keyword-rich listings, so products appear in search and invite clicks.
Why it happens
Beginners often assume the cheapest price always wins, but without counting costs, margins vanish and the business actually loses.
How we fix it
Mentors teach calculating capital, costs, and margin before setting prices, so selling stays competitive and profitable.
Why it happens
Replying to chats late and letting bad reviews pile up lowers the store's ranking, and on marketplaces reputation matters greatly.
How we fix it
We instill the habit of fast service and protecting reviews, because a satisfied customer is the cheapest sales engine there is.
Mentors used to running online stores guide you one-on-one, from product research to a store that runs and earns.
You set the pace. Ask and practice as much as you like, with every store issue addressed right away without waiting for a class.
You learn while building a real store, so by the end of the course you already have a store that runs.
From Shopee and Tokopedia to TikTok Shop, complete in one coherent learning path.
Not stopping at opening a store, mentors guide you until the first sales flow and the store is stable.
Costs are clear from the start, beginning per session with no need for a long package upfront.
Learn online from anywhere with a schedule that fits your home, work, or studies.
Our mentors are practitioners and graduates of Management, Economics, and Visual Communication Design from leading campuses, used to running real online stores and teaching it in down-to-earth language.
Management, Jenderal Soedirman University
Store strategy and operations“With a Management background from Jenderal Soedirman University, Awa helps students set up their store from the start so operations stay tidy and never overwhelmed once orders pick up.”
Sharia Economics, State University of Surabaya
Product research and margin math“What Byan stresses from the first session is the numbers. He has students calculate capital and margin first, so selling is genuinely profitable rather than merely busy.”
Economics, Andalas University
Reading the market and product trends“An Economics graduate from Andalas University, Titi trains students to read trends and market demand, so the products they sell are truly sought after, not just liked by the seller.”
Visual Communication Design, Petra Christian University
Product photos and store look“From Visual Communication Design at Petra Christian University, Michelle teaches how to photograph products with an ordinary phone so they look attractive and make shoppers stop scrolling.”
Management, Indonesia University of Informatics and Business
Marketplace and listing optimization“Nurma is used to tinkering with marketplaces, and she passes on how to write product titles and descriptions so listings appear in search results and are easy for buyers to find.”
Islamic Economics, Airlangga University
Ads and bringing in buyers“Dwi guides students to run marketplace ads on a small budget, then measure them, so every rupiah of promotion truly produces visits and sales.”
Honest experiences from EduPoint students, from stay-at-home parents to small business owners who finally dared to sell online.
I am a stay-at-home parent and wanted income from home. My mentor guided me from product research, opening a Shopee store, to product photos. Now my store is running and gets orders every week.
Mrs. Sari S.
Stay-at-home parent • Bandung
I am an employee and wanted side income. What I love is that my mentor built a store system that runs on the side without disrupting my main job. My side sales are starting to stabilize.
Windi W.
Employee with a side hustle • Jakarta
I have an offline shop and wanted to go online. My mentor helped move products to Tokopedia and arrange the listings. Now buyers come from other cities, something I once never imagined.
Mr. Anas A.
Small business owner • Semarang
As a student with limited capital, I started with dropship. My mentor patiently explained the stockless model. Now I understand the flow and already have a few regular customers.
Tia T.
Student • Jogja
I was already selling but my store was always quiet. It turned out the problem was the photos and titles. After being guided to fix the listings, store visits rose and my products began appearing in search.
Fika R.
Reseller • Bekasi
I wanted to try TikTok Shop but feared misstepping. My mentor accompanied me from opening the store to making selling content. My first live was indeed quiet, but now buyers come from my content.
Gezan G.
Beginner seller • Surabaya
I sell clothes and was confused about pricing because I often lost money quietly. My mentor taught me to calculate capital and margin correctly. Now I set prices calmly and still profit.
Saniya S.
Fashion seller • Tangerang
I sell homemade food and wanted to manage orders more neatly. My mentor helped set up a stock and shipping system. Now orders are no longer mixed up and many customers reorder.
Mrs. Firda F.
Homemade food seller • Malang
Transparent pricing with no hidden fees. Choose a package that fits your goal.
Free mentor swap guarantee if it is not a fit within the first 2 sessions.Ideal for getting to know a mentor and starting from product research.
Rp 105.000/session • 4x pertemuan
Valid 1 month
The most popular choice for consistent weekly learning.
Rp 100.000/session • 8x pertemuan
Valid 2 months
Comprehensive preparation to build a store that runs and earns.
Rp 95.000/session • 16x pertemuan
Valid 4 months
Prices may adjust to your learning goal, location, and lesson format. Contact us for a precise quote.
The online e-commerce course is available for students across Indonesia and abroad.
In-person e-commerce course, mentor comes to your home in the following cities.
Real journeys of EduPoint students from learning to having an online store that earns.
The questions that come up most before starting, answered plainly.
Other programs that might be suitable for you
A free consultation to set your product, match a mentor, and build a path from research to a running store.