Building a convincing digital marketing portfolio starts with running real projects, then packaging each one as a case study that shows the problem, your actions, and the numbers behind the result. You can do it with zero work experience: grow a personal account, help a small business pro bono, or run a simulated campaign. Three to five tidy case studies are usually enough to apply for entry-level roles.
- Recruiters judge proof of work and how you think, weighed above the number of certificates collected
- Three to five quality case studies convince more than ten half-finished projects
- Every case study needs a result number, however small, to show real impact
What You Need
- One real or pro bono project for a small business, organisation, or personal account to serve as a case study
- Dashboard screenshots, content drafts, and result reports as proof of work